Our online mission here at LEADER has always been to build a visually aesthetic, easier to navigate site that better reflects our scope of work and our company as a whole. We think we nailed our goal in spades.

We’re in what we call the “tweak” stage of development, so please bare with us over the next few months while we grease the wheels, iron out the kinks and feed the hamsters. Please feel free to leave a comment!

So without further adieu; welcome to our shiny new site, have a look around at some of our projects, make a few comments, friend us on facebook or follow us on twitter. Happy Surfing!

About the Company: DFR is Banff’s Finest Family and Pet Friendly Accommodation. Ideally located on peaceful Tunnel Mountain only 4 minutes above downtown Banff, the Resort boasts scenic views of the Canadian Rockies right from your hotel room’s private balcony or patio.

http://www.douglasfir.com

Description of Work: Ongoing project development that continues on and on. Leader has been a critical component behind almost every renovation here for the past five years from renovating countless suites to building a massive outdoor hot tub extension! We’ve done it all here at the DFR!

In the spirit of this boldness. We are proud to announce the unveiling of our new Brand Identity.

1992 – 2008. For years Leader was represented as a race track (Fast and Efficient) and plain old Helvetica. Our guess is that the creator had recently acquired a Mac and was excited as hell to use his fancy new word processor.

2008 – 2011. A great attempt, the Leader box was a fantastic Logo that capitalize on the cube look that was trending well in early 2008. However, it had limited applications, therefore we set upon returning to our roots.

2011 – The Future! We brought back the race track,  retired the Helvetica font face, and brought in the new guy Trebuchet. Our goal was to inject the LEADER identity with a strength that equally reflected the guys that rock it here in the shop each and every day. Mission accomplished!